Emirates Bank & NBD Radio

Emirates Bank & NBD. Radio.

I’ve written several radio spots for the bank to boost different campaigns. Whilst rules, cultural differences and regulations meant that creativity was occasionally limited/crushed on the radio in the UAE, here are a few that weren’t tampered with too much:

Weeks of Fortune – Leading retail stores were offering gifts and a holiday for two was up for grabs over the course of several weeks. We called them the Weeks of Fortune.
NBD-weeks-of-fortune (mp3)

Mall Maze – NBD wanted to encourage their customers to pay with their debit cards instead of making what sometimes could be a tedious journey to the ATM.
NBD-mall-maze (mp3)

Comments are closed.