Emirates Bank & NBD. Radio.
I’ve written several radio spots for the bank to boost different campaigns. Whilst rules, cultural differences and regulations meant that creativity was occasionally limited/crushed on the radio in the UAE, here are a few that weren’t tampered with too much:
Weeks of Fortune – Leading retail stores were offering gifts and a holiday for two was up for grabs over the course of several weeks. We called them the Weeks of Fortune.
Mall Maze – NBD wanted to encourage their customers to pay with their debit cards instead of making what sometimes could be a tedious journey to the ATM.