La Vache qeirit/Laughing Cow. Shopper Marketing.
We were asked to use the main areas of the UAE’s biggest supermarkets to boost the purchase of La Vache quirit products. We decided to target the mothers to buy for their kids, buy telling them to ‘Take the happiness home’. We created a huge ‘Happy Place’ in store to give shoppers some well-deserved time out, and encouraged buyers at every turn.